Hero images have become quite popular in the world of web design. We are an image-driven culture and connect with our customers through the use of the visual. But the use of these large-scale images on websites has taken away from the necessary focus on the written content. Once you’ve gotten their attention with images, visitors will probably continue to read, but sometimes your visitors are just looking for information, and some bells and whistles become more of a distraction than an appeal.
The appeal of content “above the fold” in the newspaper industry is that readers would likely see whatever is placed in that area of the paper first, before they visit any other page in the paper, or even before they look at what is “below the fold.” The same concept applies to web design. If on every page of your website, the content that is seen “above the fold” is stock photography or content that simply does not meet the visitor’s need for information gathering, something needs to change.
While imagery definitely speaks to the masses, the masses also want to easily find the information they were seeking when they came to your website in the first place. They don’t want to scroll into infinity looking for your menu or click out of all kinds of pop-ups just to see what time you open. When you plan the appearance of your website, keep in mind that ultimately you’re trying to make a sale or find agreement over a cause. Whatever your business or organization’s mission, don/t let the great visual design elements of web design hinder your visitor’s pursuit for the information they are seeking.
Within my coaching relationships, there are certain patterns of thinking that I find are most common. It’s definitely the case that leaders of businesses and organizations often know what it is they want to accomplish, but in the process of getting there, they fail to recognize road blocks—many of which they place in front of themselves. (more…)
Business consultants and coaches often overlap in their mission, to guide their client to meaningful decision-making toward the present and future of their business. Typically a consultant helps you work through business planning and strategy, marketing, project planning, website planning and the overall direction of a business. A coach will help you uncover obstacles from lack of focus, poor vision and self-sabotage and guide you toward clarity, purpose, and structure. (more…)
We’re all aware of the importance of first impressions because more than likely you’ve encountered someone who’s made a not-so-good first impression with you. Sometimes it’s as basic as a personality quirk or social awkwardness that leaves you wondering about your new acquaintance. They’re loud, they cuss in professional circles, or they might even be gossips with their foot in their mouth on a regular basis. Not a pretty sight or sound; a lot like television static or fingernails on a chalk board. Just plain annoying. (more…)
You can always put on a facade of confidence, but most people are able to see through that. Overly-hyped confidence can come across as insecurity and be extremely overbearing on others. You may know and believe everything you discuss with others, but it is the insecure person who needs to tell everyone everything they know. True confidence sometimes means holding back, giving time for who you are to be revealed naturally instead of being forced on others. You can be known as a know-it-all (and we all know one), or be known as someone with who is wise and knowledgeable in her field, who is sought out on the basis of her reputation, not rejected because of it. (more…)
Resources like Twitter, LinkedIn and Facebook are great tools for communicating your message. But these aren’t magical tools, it actually takes work to to get your message out there. People don’t just start following you because you set up an account on any of these platforms. Apart from hooks in your writing, you need to actually find people who are interested in what you have to say. Social media is no different from real life–outside of a relationship, no one really cares what you might have to say. Of course, once you become known by some as an expert in your field, others will find out about your work. Word of mouth is what we use to call it, but the concept is still the same. Successfully sell your ideas to a few and more will follow. But it takes work and doesn’t happen over night.