10 Great Reasons Why You Should Blog

10 Great Reasons Why You Should Blog

You don’t have a blog on your website? Blogging isn’t for you? There are so many reasons why you should blog and zero reason to wait. It doesn’t matter what industry you represent, blogging is one way to keep the traffic coming to your website. And its not like writing a book – a blog post can be as long or short as you want. It can be funny or serious. Your blog can even include pictures! Blogging doesn’t have to be a synonym for boring. Here are your 10 great reasons why you should blog and add a new dimension to your marketing strategy.

1. Search engines are watching for fresh, new content on websites. Whether its written content or even video, keep the content coming because search engines like Google and Bing look more favorably on sites that are regularly updating content with original material..

2. Blog content can be used across various channels. Use the same content it in a newsletter, a podcast or even a public presentation that you would in a blog. You can get a lot of mileage out of one blog post!

3. Blog posts give you more opportunity to connect with your customers. You can tell them exactly what you want them to know! If they’re reading, they’re paying attention. Give them reasons to visit your blog like upcoming sales, special event announcements, and even human interest stories. By keeping their interest on your website you have more opportunity to draw new visitors to your website.

4. New, quality content means repeat visits. Keep writing and they will come back!

5. You become known as an expert in your field. If your writing regularly on philosophy, golf, event planning or whatever your favorite topic is, you can bet there’s an audience looking for it. There is always someone who shares your same passion, don’t lose the opportunity by maintaining a stale web presence.

6. Blogging keeps you connected with your community, especially to the media. You’re having a ribbon cutting, a fundraiser or a special performer at your business – don’t forget the press release! A website properly set up will allow press releases to run through the general blog feed as well as post on a separate press release page. I can help you with that!

7. Writing is good for you! It can be beneficial to your mind, body and spirit. Writing can teach you to communicate better in general and build confidence. It can also be therapeutic, providing an outlet for emotional energy. And if your goal is to write well, it can also make you smarter.

8. Blogging will eventually force you to learn something new. Unless you have nothing else to learn, chances are you’ll have to research something about your topic to deliver a great piece.

9. Blogging creates the opportunity to engage your clients and customers. When they leave comments you can engage them and find out what other help you can provide. Its another way to stay connected!

10. Blogging can be a means to financial growth, not just because it brings more people to your business, but monetizing a blog is an actual option. If you can build a substantive readership, sponsors are out there and interested in clinging to your success with paid advertising. Affiliate marketing is another option. Definitely something to consider!

I could probably list 10 more reasons why blogging can benefit your business or organization, but even my first 5 were sufficient in making the point. But you need to make sure you’re blogging at your website, not somewhere that takes people away from your business, geographically speaking. Your work will be enhanced simply with you engaging the writing process, but don’t limit its impact to the professional development side. Blogging can have a real impact on your bottom line, too.

How to Use Hashtag Marketing to Increase Visibility

How to Use Hashtag Marketing to Increase Visibility

By now anyone with an Instagram, Twitter, or Facebook account or on any other social media channel has seen someone use a hashtag. Often hashtags are used to participate in a trending topic such as a political debate on Twitter (#electionresults2018) or on Instagram to to categorize your images so that they are discoverable by people with similar interests (#weightloss). On Facebook, the use of hashtags is being utilized by businesses to promote their brand (#pepsisweepstakes) or by individuals promoting a cause (#curecancer) or something just ridiculously funny (#vegancat). You’ll often see hashtags with a tone of sarcasm, because who doesn’t want to make a point about something insane on the internet? (#thestruggleisreal).

As a marketing tool, hashtags can either be your be a great opportunity…or just a waste of time. Hashtags are intended to do one of 2 things: 1) drive people to your content and brand, or 2) call people to action (which ultimately drives people to your content and brand).

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New Year’s Resolutions for Business Owners

New Year’s Resolutions for Business Owners

New Year’s resolutions have become a way of life for Americans. Each year we set some goals and hope we keep some — if not all of them. But like any form of goal setting, what we demand of ourselves needs to be achievable. Resolutions can be challenging — which is why so many of us break them! — but shouldn’t be impossible to see become reality.

The same is true for business owners. While every business plan needs to include achievable goals, some of these goals need to stretch you a bit outside of what is comfortable. Success in any business demands effort and changing or improving the results of your work may mean doing something a bit different.

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The Collision of Design & Content

The Collision of Design & Content

Hero images have become quite popular in the world of web design. We are an image-driven culture and connect with our customers through the use of the visual. But the use of these large-scale images on websites has taken away from the necessary focus on the written content. Once you’ve gotten their attention with images, visitors will probably continue to read, but sometimes your visitors are just looking for information, and some bells and whistles become more of a distraction than an appeal.

The appeal of content “above the fold” in the newspaper industry is that readers would likely see whatever is placed in that area of the paper first, before they visit any other page in the paper, or even before they look at what is “below the fold.” The same concept applies to web design. If on every page of your website, the content that is seen “above the fold” is stock photography or content that simply does not meet the visitor’s need for information gathering, something needs to change.

While imagery definitely speaks to the masses, the masses also want to easily find the information they were seeking when they came to your website in the first place. They don’t want to scroll into infinity looking for your menu or click out of all kinds of pop-ups just to see what time you open. When you plan the appearance of your website, keep in mind that ultimately you’re trying to make a sale or find agreement over a cause. Whatever your business or organization’s mission, don/t let the great visual design elements of web design hinder your visitor’s pursuit for the information they are seeking.