It’s great knowing you have thousands of people following your Facebook business page. But are they translating to sales? If you’re not converting your followers to customers, here are a few tips to help you benefit from your presence on social media channels.
1 – Know your target audience. The shotgun approach helps you to connect with a few people most of the time, but if your target audience is women between the ages of 20 and 45, it doesn’t help you if your marketing appeals more to men between 40 and 60. Knowing who you want to reach will determine your messaging.
By now anyone with an Instagram, Twitter, or Facebook account or on any other social media channel has seen someone use a hashtag. Often hashtags are used to participate in a trending topic such as a political debate on Twitter (#electionresults2018) or on Instagram to to categorize your images so that they are discoverable by people with similar interests (#weightloss). On Facebook, the use of hashtags is being utilized by businesses to promote their brand (#pepsisweepstakes) or by individuals promoting a cause (#curecancer) or something just ridiculously funny (#vegancat). You’ll often see hashtags with a tone of sarcasm, because who doesn’t want to make a point about something insane on the internet? (#thestruggleisreal).
As a marketing tool, hashtags can either be your be a great opportunity…or just a waste of time. Hashtags are intended to do one of 2 things: 1) drive people to your content and brand, or 2) call people to action (which ultimately drives people to your content and brand).
New Year’s resolutions have become a way of life for Americans. Each year we set some goals and hope we keep some — if not all of them. But like any form of goal setting, what we demand of ourselves needs to be achievable. Resolutions can be challenging — which is why so many of us break them! — but shouldn’t be impossible to see become reality.
The same is true for business owners. While every business plan needs to include achievable goals, some of these goals need to stretch you a bit outside of what is comfortable. Success in any business demands effort and changing or improving the results of your work may mean doing something a bit different.