How to Use Hashtag Marketing to Increase Visibility

How to Use Hashtag Marketing to Increase Visibility

By now anyone with an Instagram, Twitter, or Facebook account or on any other social media channel has seen someone use a hashtag. Often hashtags are used to participate in a trending topic such as a political debate on Twitter (#electionresults2018) or on Instagram to to categorize your images so that they are discoverable by people with similar interests (#weightloss). On Facebook, the use of hashtags is being utilized by businesses to promote their brand (#pepsisweepstakes) or by individuals promoting a cause (#curecancer) or something just ridiculously funny (#vegancat). You’ll often see hashtags with a tone of sarcasm, because who doesn’t want to make a point about something insane on the internet? (#thestruggleisreal).

As a marketing tool, hashtags can either be your be a great opportunity…or just a waste of time. Hashtags are intended to do one of 2 things: 1) drive people to your content and brand, or 2) call people to action (which ultimately drives people to your content and brand).

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