It’s great knowing you have thousands of people following your Facebook business page. But are they translating to sales? If you’re not converting your followers to customers, here are a few tips to help you benefit from your presence on social media channels.
1 – Know your target audience. The shotgun approach helps you to connect with a few people most of the time, but if your target audience is women between the ages of 20 and 45, it doesn’t help you if your marketing appeals more to men between 40 and 60. Knowing who you want to reach will determine your messaging.(more…)