“Build it and they will come” works well for some well-known brands, but for others it can be a blind leap of faith. While faith in the future is a great attitude to bring to the table, faith without action is a recipe for disaster. It takes work to get the word out about any business endeavor. Even for businesses that have been around for a while, marketing challenges will create upheaval for you and your business.
Lack of Visibility. Does anyone know you’re open for business? Are you engaging social media channels and connecting with your target audience? There are many ways to get your business noticed. From billboards and print ads to social media marketing strategies, the options are many. Your online presence and your local visibility are equally important. But even worse than a lack of visibility is poor visibility. How people see your brand represented matters immensely. Establish your brand with quality marketing efforts and your target audience will want to remember who you are. Be seen!(more…)