By now anyone with an Instagram, Twitter, or Facebook account or on any other social media channel has seen someone use a hashtag. Often hashtags are used to participate in a trending topic such as a political debate on Twitter (#electionresults2018) or on Instagram to to categorize your images so that they are discoverable by people with similar interests (#weightloss). On Facebook, the use of hashtags is being utilized by businesses to promote their brand (#pepsisweepstakes) or by individuals promoting a cause (#curecancer) or something just ridiculously funny (#vegancat). You’ll often see hashtags with a tone of sarcasm, because who doesn’t want to make a point about something insane on the internet? (#thestruggleisreal).
As a marketing tool, hashtags can either be your be a great opportunity…or just a waste of time. Hashtags are intended to do one of 2 things: 1) drive people to your content and brand, or 2) call people to action (which ultimately drives people to your content and brand).(more…)