2020 Website Media Page Planning Guide

2020 Website Media Page Planning Guide

This guide is especially important for municipalities and county health departments working hard to deliver timely messages of importance to their community.

Does your website have a resource page for media and public relations? Whether a small business, large corporation, community organization, municipality or a nonprofit, your website needs a page that shares about who you are and gives the people a central location for finding what they need when a story arises. Your strategy should be to make it easy for the media to report on your company by making your content and essential information easily accessible. This page (or section) of your website is most basically understood as a marketing tool for people who want to know more about you and perhaps even report on you and your organization. By setting up your online media page, you have a greater chance of controlling your message and improving your visibility. (more…)

Skills Required to Be a Successful Entrepreneur

Skills Required to Be a Successful Entrepreneur

These are non-negotiables. If you struggle in any of these areas, your ability to build a business will be seriously challenged. Of course, some entrepreneurs and long-time business owners are better at some of these points and build a team to close in on the other areas that are necessary for a successful business. For instance, if you’re not good at training staff, you can hire that out if your budget allows. But some things can never be outsourced. If your’e unable to make friends or even deal with failure, you’ll only be in business for a short time. What areas do you need to work on?

 

  • Ability to manage money.
  • Ability to raise money.
  • Ability to relieve stress.
  • Ability to be productive.
  • Ability to communicate effectively.
  • Ability to make friends
  • Ability to identify strengths & weaknesses.
  • Ability to hire and train staff.
  • Ability to manage staff.
  • Ability to do digital marketing.
  • Ability to connect via social marketing.
  • Ability to focus on your customers.
  • Ability to close a sale.
  • Ability to spot new trends.
  • Ability to deal with failure.
  • Desire to improve your world.
I Still Haven’t Found What I’m Looking For: Why Your Cleverness Will Undermine Your Marketing Strategy

I Still Haven’t Found What I’m Looking For: Why Your Cleverness Will Undermine Your Marketing Strategy

U2 stated the problem but never really offered us a solution. Your potential customers may be climbing the highest mountains and scaling city walls looking for you. But if in the spirit of creativity or so-called “trends” you’ve obscured your brand in such a way that you’ll never be found in searches on Google, Yahoo or Bing, you’ve created a problem that needs to be fixed.

While involved in a recent networking conversation, a question was posed about whether a personal coach should continue to use “coach” in her title or should she get with the times and adopt the language of “consultant.” The answer to the question is ultimately another question: what are potential customers searching for?

It’s true that titles and terms get overused or stigmatized. In the world of “coaching” there is concern it is being overrun with unskilled and untrained people lacking certifications and tarnishing the reputation of the industry. Here’s a newsflash for you coaches, this is true in every industry – but changing your name from “coach” to “consultant” may just create confusion.

If at some point all restaurant chefs wanted to change their title from “chef” to “meal constructor” and began promoting their services with this new title because a chef somewhere brought shame on the entire industry due to some rookie mistakes, potential employers would be very confused. They aren’t searching Indeed or LinkedIn for “meal constructors.” Restaurants look for chefs.

People who look for coaches are familiar with the word coach – don’t miss the opportunity to expand your business by obscuring yourself among your competition. But don’t take my word for it. Do the research and see what your most successful competition is up to. Where are they located? How much business are they known to be generating? Are they a coach or a consultant? Whatever you’re doing to promote your brand, unless you have unlimited financial resources, breaking new ground by repositioning the entire industry within a new framework because of a trend you heard about is not what’s going to lead you down a path of success. You need to market yourself so that when potential clients are visiting Google, Yahoo and Bing, they can find exactly what they are looking for and you are included in those search results.