This guide is especially important for municipalities and county health departments working hard to deliver timely messages of importance to their community.
Does your website have a resource page for media and public relations? Whether a small business, large corporation, community organization, municipality or a nonprofit, your website needs a page that shares about who you are and gives the people a central location for finding what they need when a story arises. Your strategy should be to make it easy for the media to report on your company by making your content and essential information easily accessible. This page (or section) of your website is most basically understood as a marketing tool for people who want to know more about you and perhaps even report on you and your organization. By setting up your online media page, you have a greater chance of controlling your message and improving your visibility. (more…)
Sarah Flashing is a digital creative, writer and public speaker. Her professional goals include helping people find success by employing the best tools available. Formerly a college instructor with a background in leadership development, Sarah works with organizations around the country helping them to develop & implement marketing and management strategies. Invite Sarah to speak at your next event.